In my personal experience, there have been many times where I scouted the web for unique baby products but ended up being disappointed, not because there is a dearth of unique products (although it's always nice to have more); its just they are too darn expensive. Eventually, I ended up going to the usual Carters, ToysRus and Targets and ended up buying the same styles. Somehow this kept bugging me; because I strongly believe wanting something different for your child should not be an expensive affair.
Baby-ing is my attempt to help parents who share the same feeling.
"If you want to be happier and more satisfied with your life, Seek Out Awe"